Photography and Real Estate

How important are the photos of your home? According to a recent survey by Trulia 84% of buyers and sellers would not consider purchasing a home with no photos on the internet.
So what photos make a listing appealing, and how do you achieve the best photos?
1. Kitchens are at the top of most buyer’s must be nice list.  They need to be reasonably updated, and the appliances need to be in good condition.  If the appliances are worn out, consider replacing them with a suite of new stainless appliances.
2. Clear the clutter on every counter top.  Lots of items on the counter sends the signal your space is too small to hold everything.  All that needs to be present is a nice bowl or lemons or apples and some new color coordinated kitchen towels.
3. Is your home appealing from the street? Is it season appropriate?  Pictures with last season’s decorations tell the buyer you have been on the market a while.  Best to have your home season neutral when the photographer arrives.  Make sure the flower beds have fresh mulch and if necessary, new flowers.
4. How appealing is the master suite? Does it need a coat of paint and new bedding?  Make sure your bedroom and bath coordinate and purchase new towels at the same time you buy new bedding. Not sure what is currently in style?  Just pick up any home magazine or look at a few websites such as Houzz for a quick clue.
5. Make sure the clutter is gone off the dresser and night stands in here as well. A single picture, a book, and a lamp is all that should be on your nightstand.  There should be nothing on the counter tops in the bathroom except maybe the soap if it’s pretty. Pick up all the rugs in the bathroom, they look strange in photos.
Finally, a good photographer makes a big difference.  Taking photos with your phone does not present your home in the best light.  Since more than 90% of buyers first look at a home on the internet, professional photography is a must.  A professional will know how to find your home’s best features and highlight them.

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